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Amazon.com Usability Testing

I measured the usability of the second hand book purchasing experience on Amazon.com

  1. Defining Task for the Study

  2. Assumptions & Hypotheses

  3. Study Goals

  4. Recruitment Strtegy

  5. Drive and Incentives

  6. Screener

  7. Screener Questions

  8. Participants

  9. Test Results & Analyses

  10. Learnings & Future Steps

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